Your one stop ethical shop for men, women & children, where fashion doesn’t cost the Earth. Embedding Elevated Levels of Ethicality and Eco-Friendliness in Reusable & Stylish Face masks
Holding ethicality, compassion and support to customers above all else, Efikl’s work reflects what I as an owner believe in; understanding your needs, taking measures to minimise our impact on our planet as a whole and ensuring ethical standards are enforced wherever possible.
Compassion for the planet and a strong desire to make sustainable living approachable, Efikl is the convergence of my sensibilities for fashion, eco-friendliness and honouring nature. With Efikl, it’s all about wearing what you love and loving what you wear, the pieces we create are made keeping you in mind.
Who We Are
It’s all about doing things the right way – after all, what’s the point in having great garments if you can’t feel good about how they were made?
With Efikl, it’s all about making a positive global impact not just by having a product that leaves essential medical equipment for frontline workers, but also by making sure you get nothing short of a great product while getting an opportunity to say thanks to our NHS workers. 10% of all of our mask sales are donated to the NHS. It's a small way to say thank you to the people who are working on the frontline during this crisis.
By dealing with our SEDEX approved local manufacturer, I am able to make sure that every mask is produced keeping only the highest standards and values in mind. The manufacturers are local which helps minimise Efikl’s carbon footprint and of course, it makes it a lot easier for me to see for myself that it is a happy, safe and ethical place.
These here are my baby steps, and your customer satisfaction is what I’m striving for.
Hi, I’m KT and I am a mum to three amazing kids, vegetarian (almost a vegan!), I have a passion for fashion, a desire to meet customer satisfaction and a love for our animals and our planet.
I started this company during this pandemic and lockdown and the media at the time were reporting PPE and mask shortage for frontline workers. At the same time, the streets were littered with disposable masks. To do my part in breaking the trend of using disposable masks I decided to try making some masks for my self and my children.
My passion meant that they obviously needed to be fashionable too. It didn’t take long for special requests from friends and family, asking me to make some for them; some of whom were working hard on making PPE for NHS!
Shortly after, I started taking online orders, and here we are today!
At Efikl, our goal is to continue improving our processes and products to ensure 100% satisfaction!
We’re in this together!
My first order of business was to start adopting ethical practices where possible. From working with a SEDEX approved manufacturer based in the UK to using eco friendly packaging, and all the way to expanding the eco-friendly product range, I tried to treat every customer as I would like to be treated when buying something. Anything short of my best efforts meant that I wasn’t fulfilling my promise of putting my best foot forward.
Next order of business; supporting our UK businesses and reducing our carbon footprint. This also meant that I wanted to support the UK as a whole in the current crisis. I wanted to return to those who work hard for us. From the very beginning, I have strived to support the NHS by donating a percentage of mask sales. The UK manufacturers that we work with have also been supporting the LOFT 25 LTD PPE Campaign by making and donating coveralls and gowns to help with the shortages in PPE for frontline workers. Its great to work with like minded people :)
Keeping things local, has helped me in reducing my carbon footprint and support other local businesses.
And finally, helping you find the best mask for yourself and your family. I strive towards 100% satisfaction, and thanks to valuable feedback from my customers, I continue to improve my processes one step at a time. I am continually looking into new resources and techniques which are both, sustainable and environmentally friendly. At present, I have two mask lines in production that use 100% recycled fibres. These are our new line of reusable cloth masks which can be washed again and again - these masks help reduce the spread of the virus. I will be expanding this range very soon, so watch out for further developments!
One core element of Efikl is helping those who work hard for us every day; NHS and frontline workers. The idea is not to buy medical grade masks that they desperately need!
As for costs, since our masks are washable and reusable, they work out to be 82% cheaper than disposable masks, all while helping reduce waste that disposable masks create. It’s a win-win for everyone!
When you buy from Efikl, you become a part of a chain supporting and empowering local businesses, the NHS and you give us the ability to invest into new innovative resources and techniques that are both sustainable and environmentally friendly!
Being a small company, I am able to give attention to detail and support to each of my customers.
Thank you to all of you for all of your love and support so far. It is so uplifting when I read your kind messages and comments and it really derives me to push for more.
I am far from perfect, but I am definitely trying. There are so many things I am hoping to incorporate in this brand and there are changes that I can make in my own life to advocate the green movement.
I am really excited about the future and I feel good about contributing to the society in a greener, ethical way; the Efikl way!